DIGITAL ANALYTICS INTERNET LISTENING – A.DAIL

Our product answers to specific client questions.

A huge amount of
information is available.

Our product helps to extract, analyse, filter,
quantify and organize
the information
requested by the client.

It is a highly flexible and
customizable solution.

A unique competitive intelligence assessment based on digital analytics to support decision-makers.

Broad applications, from tracking competitors’ activity and performance, to identification of market access routes and bottlenecks, till customers perception of a product.

It is a validated proprietary pipeline of customized combinations of different software chosen on the basis of clients’ goal.

The sources of information are all publicly available digital information including scientific, marketing and social sources (up to the Deep Internet level if needed).

WHAT TYPE OF QUESTIONS CAN BE ANSWERED?

  • Patients needs, doctors opinions, brand perceptions…
  • Knowledge and segmentation of customers community
  • Mapping of customers community
  • Pricing perception, stakeholders discussions
  • Unbiased net of KoLs, influencers and stakeholders
  • «Concepts» mapping and trend (timeframe evolution of concepts frequency, how a concept/meme is competing)
  • «360 degree» business intelligence analysis on competition and new trends
  • Quantitative positioning of a brand
  • Key «connections» for market access in a specific niche, sector, geography
  • Market bottlenecks
  • Unbiased analysis of clinical data compared to the publications
  • Reputation building

A.DAIL

Five distinguishing features

Unbiased/unsolicited data (internet listening)
vs classical customers survey

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Highly personalized output as result of a specific client query

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Qualitative and quantitative analysis with
a statistical significance

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Not only static but also dynamic analysis
with temporal evolution maps

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High flexibility of the system: possibility of re-addressing
the queries during the process based of interim results

PROJECT DESIGN – CHECKLIST

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FORMULATION OF A PRECISE
QUESTION

ADYA will help the client in
formulating a clear and precise question.
This is key step to obtain clear answers.

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CHOICE AND SELECTION
OF PARAMETERS

DATA MINING:
  • Source selection
  • Privacy policy
  • Language/geography
PRE ANALYTICS:
  • Document clustering: how
  • Entity extraction: which ones
  • Sentiment: what type
PRE ANALYSIS:
  • Document clustering: how
  • Entity extraction: which ones
  • Sentiment: what type
INDEXING:
  • Keyword-based
  • Category-based
  • Frequency-based

CONTACT US TO HAVE MORE DETAILS OR TO SET A CALL

CONTACTS

adya consulting sagl
info@adya.ch
Phone: +41 78 89 89 644

Registred office:
Via Galli 2 CH-6900 Lugano

Office:
Corso Elvezia, 4 CH-6900 Lugano

© ALL RIGHTS RESERVED 2021   |   PRIVACY & COOKIE POLICY